Sustainable Fashion TECH - May Issue



Picture by Setyaki Irham



Issue 3
MAy 2023



Is fashion TEch being designed as a sustainability tool?





The digital future is knocking on our door and, finally, the fashion industry will undergo the radical changes we have been anticipating for so long. There is no secret that since the Industrial Revolution, the fashion industry has been frantically increasing production and lowering quality in terms of jobs and materials until we have turned fashion into the polluting-out-of-control animal it is right now. All this is based on an "extract-use-dump" system, built on the shoulders of low-paid factory workers and non-renewable natural resources.


Not to state the obvious but, since we are undergoing a revolution, wouldn’t it be wise to design the new digital future of fashion in a sustainable way so we don’t fall back into the same mistakes we had done before? Let’s explore AI, the Metaverse, and everything in between.


Enjoy!



News from a GOOD source





Honest Fashion News





Research project on BCorp Certification



In collaboration with Professor Esben Rahbek Gjerdrum Pedersen and research assistant Frederik Hovmark Pedersen, Honest Fashion co-founder Kirsti Andersen is part of a study that explores the role of the B-Corp Certification in companies’ sustainability work. The study is based on interviews with 25+ Danish companies that are already B-Corp certified or in the process of being so. This research is part of a larger study of organizational boundaries which is led by Professor Pedersen, with the support of the Independent Research Fund Denmark. More news coming soon!



Ana Diaz writes an opinion article on AI and the metaverse in the fashion industry.


In this article, Ana introduces the concepts of AI and the Metaverse in the Fashion industry and analyses the potential these two technologies have to turn the industry into a more sustainable one.



Videos for Inspiration







The new reality of fashion is digital - Gala Marija Vrbanic | TED Women





Watch as Gala Marija Vrbanic, a leader in this emerging field, showcases what you could wear across your digital channels -- be it TikTok, Instagram, or in the metaverse -- and shares how it could infinitely expand the creative possibilities of fashion, identity, and self-expression.



Why the Metaverse Is Fashion's Next Goldmine | The Business of Fashion





Founder and CEO of The Business of Fashion Imran Amed steps into the virtual realm with the pioneering entrepreneurs behind Ledger, The Dematerialised and RFTKT Studios to discover why the metaverse is being seen as the next fashion goldmine.



Sustainable Jobs





Sustainability Courses





Platforms of Digital Fashion





Replicant Fashion / ARTISANT


The first one was founded and the second one was co-created by the digital fashion designer Regina Turbina. They are Web3 Digital Fashion platforms to create and trade digital fashion garments, and you can also try them on. She was inspired by The Fabricant experience and her own, due to people asking her to create digital garments for them to show on social media. These platforms present a possible fashion future; a future that allows a more transparent connection between the artist and the consumer, and celebrates uniqueness and diversity at the same time, without harming the planet. Regina Turbina has done a number of collaborations with well-known brands and developed Ophelica, where she mixes elements of nature in her works and combines classic fabrics with unusual metallic textures.

Video by Regina Turbina


Dematerialised


The word dematerialization means the move from physical certificates to electronic bookkeeping. For example, the transition from physical CDs and newspapers to digital MP3s and mobile applications. This digital fashion marketplace was thought of as the transition to a more transparent, responsible, and sustainable way of producing, selling, and wearing fashion. They operate with blockchain and NFTs with a lower carbon footprint. They stand for equity, accessibility, and inclusion, and they commit to lowering their environmental impact and improving their social impact.

Video by Dematerialised


The Fabricant


Digital fashion brand by Kerry Murphy, Amber Jae Slooten, and Adriana Hoppenbrouwer was born as an answer to the polluting fashion industry. In their designs, they combine historic elements with futuristic inspirations. They stand for slow fashion, fair labor, and sustainability because producing digital garments takes plenty of time and skilled individuals, they emphasize on quality over quantity. Their platform works with FLOW, a blockchain where a transaction consumes less energy than two Google searches. Generally, the garments in the collection are made by two designers, one for the garment and one for the textile. I love that, even though it is digital fashion, both of them design consciously with sustainability in mind.

Picture by The Fabricant




MENSWEAR by Mr. LP





electriccity.co



Is it raining in the metaverse? I hope so. With this immersive shopping platform created for the silver anniversary of Pokémon Selfridges team up with Charlie Cohen and Yahoo Ryot Lab. You can walk in this cyberpunk city where you can watch virtual performances and shop Charlie Cohen's limited edition Kaleidodrip collection (compatible with other virtual platforms across the metaverse). A way of building a new digital identity and be part of this London-based (physical) brand dream world.



MCQ



There are crystals with blinking eyes growing with elegance on my t-shirt! The item comes with MCQ first collection of NFTs created in collaboration with Natalia Podgórska (a popular 3d artist) and musician Object Blue and dropped on The Dematerialised (a popular fashion marketplace that uses LUKSO blockchain). A partnership that pushed beyond what could be achieved in the physical world from the popular line created by Alexander McQueen in 2006.



Istituto marangoni for DressX



Dress-x is a digital-only multibrand fashion platform and has drown the attention of The Ellen MacArthur Foundation which has listed it as a success story of the circular. With their motto “Don’t shop less, shop digital” the platform allows users to choose a digital item, send their pictures, and pay. After 1-3 days they get their order by email and in the picture, they wear digitally the item chosen. A nice alternative to buying a new item just for amazing social content.



Ralph Sampson for Puma on The FAbricant



The Fabricant is the fashion digital house responsible for the flourishing of fashion within the metaverse. It has produced ground-breaking creations like the digital campaign (which means no traveling, no sampling, and no wasting) for the launch of the “Day Zero” Puma collection born from a new collaboration of the brand with central Saint Martin College (London). With new dying technology using less water, energy, and chemicals, this sportswear collection has been advertised using metal avatars walking through a desert where humanity scavenge for resources.



Our collaborators.



Nieves Traverso



Meet Nieves, our new collaborator. Nieves is an Argentinian fashion designer with a growing appetite for sustainability in fashion."I strongly believe it is our duty as designers to be problem solvers as well as creative"



Mr. L.P.



Meet our own Sustainable Menswear Sartorialist. We won’t be sharing his name yet. Let’s call him Mr. L.P for now. Stay tuned to check his selection of the most amazing sustainable brands for men.



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