Our Story

Kirsti and I met while we were both students in London. She was doing her Ph.D. and I was doing an internship after my MA. On our first encounter, we knew we shared the same sustainable vision for the fashion industry. And let me tell you, at that time, sustainability was not something you talked a lot about in the industry.

So since the first day we met, we knew we wanted to work together to do what we can to help transform the industry towards sustainability. We started our journey doing what we love doing the most; traveling and learning. We visited production facilities in Shanghai, Hong Kong, New York and closer to our homes in Europe.

We have discovered amazing brands working hard to create responsible business models. We have learned about brands that sell their sustainable efforts but do nothing but greenwash.

We have seen the beautiful side and the ugly side of the fashion industry. The waste, the lies, the injustice of the whole supply chain, the smiles, the positive impact, and the beauty that comes with fashion.

We wanted to find out how we could make the biggest impact to change the direction of the worst side of the fashion industry. We had a lot of discussions and in the end, we kept coming back to one thing. Education.

We believe education is the cornerstone of change.

Research-based and inspirational educational material can motivate companies, policy-makers, and consumers alike. So this is where we focused.

Our first open course on Sustainable Fashion managed to enroll 45.000 people. We have also created the platform 'Sustainability for Schools', which hosts material on sustainability for teachers all over the world.

The feedback was very positive and people kept asking for more. So we decided to create our own company. HONEST FASHION. We devote ourselves to creating research-based courses on the last sustainable developments in the fashion industry and with the profits give free courses to factory workers. Creating real change.

This way we can help even out some of the inequalities of the fashion system, one course at a time.

This is the way we found, but we are sure each one of you has amazing ideas in mind that can turn into a sustainable reality. We are extremely happy to be sharing this journey with you and we hope you enjoy our courses as much as we enjoyed creating them.

Best,

Ana

2020 - Today

Ana became a mum in 2020 and after her maternity leave, she decided to shape up and launch Honest Fashion. At the same time, she launched a local talent incubator in Spain called hivernacle.org

2019

Ana and her partner traveled through the American continent, North and South, discovering old weaving techniques, magical people, and amazing projects.

2011-2019

As the founder of SokFok Studio, Ana worked on numerous sustainable projects with clients like Mistra Future Fashion, Textiles Environment Design, Central Saint Martins, Ethical Fashion Forum, Centre for Sustainable Fashion, Norwegian School of Economics, Turner LLC, Copenhagen Business School, and many more.

Education

Ana graduated as a fashion designer from the Instituto Europeo di Design. She holds a Master in Arts from the University of the Arts London and is a BLeader of the BCorp movement.

2020 - Today

After maternity leave, Kirsti returned to her job at Copenhagen Business School (CBS) in 2020. In 2023 she joined the Royal Danish Academy, as a lecturer on circular and sustainable business models for the fashion industry.

2012-2019

Kirsti did her PhD project at CBS under the excellent supervision of Professor Esben Rahbek Gjerdrum Pedersen. In this project, she explored barriers and opportunities to create more sustainable practices in the textile and fashion industry. Following her PhD Kirsti continued her research and teaching at CBS, with a special interest in local textile and fashion business models.

2007-2012

Kirsti worked as a researcher and project manager at the Copenhagen Institute of Interaction Design (CIID). During these years she worked on various research projects and supported the management of the CIID master program. Kirsti is grateful for her years with CIID, which taught her a lot, professionally and personally.

Education

Kirsti graduated with a master's degree in cultural studies from Aarhus University in 2006. She also holds a PhD from Copenhagen Business School.

15 years involved in cool Projects

Why are we doing this?

"Life is long and anything can happen when you start doing what you believe in."

"We create research-based courses on the last sustainable developments of the fashion industry and with the profits give free courses to factory workers."

Who we are.

Ana's bio.

Ana is our Head of Sustainable Strategy

Kirsti's bio.

Kirsti is our Head of Content

Honest Fashion

Girona - Copenhagen